Have you seen a YouTube video ad on your phone recently? Or maybe an ad on social media for a movie you’d like to
Meses depois de criar a Amazon Advertising, a empresa de Jeff Bezos indicou que pode comprar a tecnologia de ad server da Sizmek. A
YouTube’s newest push with advertisers: augmented-reality ads. Google announced last week, timed with Cannes, that brands can now create AR for YouTube. The company’s
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The typical CMO tenure is half that of the CEO — 3.6 years compared to 7.2 years. One of the reasons we’ve seen Chief
A year-and-a-half after the advertising and mobile media industry moved to a new, higher standard for crediting when a mobile ad “renders,”
Media insights should be the cornerstone of any successful campaign. This is ever more true as we spend more of our lives
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