Marketers and business leaders often prioritize customer service initiatives that don’t always align with the needs of the customer. But to keep
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O sócio fundador da mLabs e especialista em digital marketing dá dicas muito práticas de como fazer a gestão de seus indicadores
Consumers want more than just products and services. They want experiences. That’s why so many organizations, regardless of industry, are reorganizing and
Se você já realizou o seu próprio cadastro em alguma loja física com a pessoa que estava te atendendo, provavelmente em algum
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Executives around the world seem to have finally embraced the thinking of Hewlett-Packard cofounder David Packard, who famously once said, “Marketing is
Driven by the growing demands from an ever-expanding consumer ecosystem, mobile commerce has become a staple of brand experience, on-the-go and at