The exciting promise of personalization may not be here yet (at least not at scale), but it’s not far off. Advances in
The global AR market is forecast to reach a value of $70.01 billion by 2023. Investment in AR has steadily increased in the past
As consumer data becomes more readily available, a host of new opportunities (and missteps) has opened up for retailers that want to
AABRADi – Associação Brasileira de Agentes Digitais – acaba de lançar um conteúdo inédito para o mercado, o Guia de Compras de
Have you seen a YouTube video ad on your phone recently? Or maybe an ad on social media for a movie you’d like to
Meses depois de criar a Amazon Advertising, a empresa de Jeff Bezos indicou que pode comprar a tecnologia de ad server da Sizmek. A
YouTube’s newest push with advertisers: augmented-reality ads. Google announced last week, timed with Cannes, that brands can now create AR for YouTube. The company’s
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The typical CMO tenure is half that of the CEO — 3.6 years compared to 7.2 years. One of the reasons we’ve seen Chief