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Executives around the world seem to have finally embraced the thinking of Hewlett-Packard cofounder David Packard, who famously once said, “Marketing is
Driven by the growing demands from an ever-expanding consumer ecosystem, mobile commerce has become a staple of brand experience, on-the-go and at
We’ve all heard how we must practice being more human to avoid turning into robots. But how about practicing humanity to make
Tik Tok, the well-known short-video application known as Douyin back in China, has begun experimenting with longer-lasting content of over two minutes
Programmatic advertising is arguably one of the most important trends in advertising that is requiring a root and branch reformation of every
Traditional and new-school retailers alike are using AI and robotics to automate various parts of the retail chain, from manufacturing to last-mile
Mesmo com a economia brasileira em crise, existe um segmento do mercado que só registra bom desempenho: estamos falando do marketing digital.
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