O conceito de neuromarketing vem da aplicação de conhecimentos neurocientíficos no marketing para que diversos aspectos sejam explorados no mercado, e existem
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Despite growing trust in influencers, around 45% of marketers prefer to have full control over influencer marketing content, according to research by
Marketers have long grappled with how to best leverage the data they’ve collected. It’s certainly a challenge, as data fuels nearly all
More brands are using social platforms like Pinterest and Instagram to encourage consumers to not only discover new products, but also buy
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Retailers can’t always rely on customer feedback to measure the success of their ecommerce platforms. Small technical issues, which often go unnoticed