Consumidores não gostam muito dessa tal de biometria (e todo mundo tá usando)

2 mins read

More retailers are investing in biometrics, including behavioral tracking and facial and voice recognition to not only improve store security—and potentially catch shoplifters—but to also target consumers with promotional content.

Luckily for them, more consumers are beginning to use biometrics in large part because many personal electronic devices ship with built-in biometric authentication.

An analysis by research firm TrendForce expected that 60% of the world’s 1.53 billion smartphones to ship worldwide would come with fingerprint sensors in 2018, up from 19% in 2014.

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