As principais estatísticas de marketing do primeiro semestre

2 mins read

The world’s most valuable brand is worth $315.5 billion.Source: Kantar

43 months

Average CMO tenure dropped by 1 month this year.Source: Spencer Stuart

↑ 4.7%

Global online ad spend is set to grow 4.7% this year, up from the 4% forecast in December 2018.Source: Zenith


Nearly half of advertisers planned to increase spending on influencer marketing by April.Source: ANA

Campaigns that made a splash so far this year


Reese goes all-in on ASMR with feature-length film

The full Reese’s video times in at nearly 1 hour and 30 minutes.

While 2.2 million people viewed the trailer, just 490,000 saw the full film.Source: YouTube

Reese The Movie: A Movie About Reese (An ASMR Experience)Credit: Reese Canada on YouTube


Gillette tackles toxic masculinity in short film that nods to #MeToo

Of the more than 1.5 million social media mentions, 1.1 million were within the campaign’s first 24 hours.Source: Talkwalker
No. 5 in likeability ranking of Q1 ads.Source: Ace Metrix
Sentiment: 32% ?, 36% ?, 32% ?Source: Talkwalker


Bud Light’s “Game of Thrones” Super Bowl spot snagged more than 46,500 social mentions

Sentiment: 22% ?, 4% ?Source: Talkwalker
The beer brand spent an estimated $33.2 million on new creative for the Super Bowl.Source: Kantar


Oreo used 2,750 cookies to reenact the “Game of Thrones” title sequence

Twelve percent of “Game of Thrones” fans have a favorable view of Oreo compared to just 3% for the average consumer.Source: YouGov

Oreo x Game of Thrones Title SequenceCredit: OREO Cookie on YouTube


Taco Bell’s hotel debut scored around 15,000 social mentions

Sentiment: 24% ?, 8% ?, 68% ?Source: Talkwalker
One night at “The Bell” costs $169.Source: Adweek
Reservations sold out in two minutes.Source: CNBC


Kylie Jenner’s OOH campaign pushes ads to more than 5,500 signs

It’s reportedly the largest-ever programmatic OOH campaign, with thousands of digital screens at shopping malls and along highways.

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