The world’s most valuable brand is worth $315.5 billion.Source: Kantar
Average CMO tenure dropped by 1 month this year.Source: Spencer Stuart
Global online ad spend is set to grow 4.7% this year, up from the 4% forecast in December 2018.Source: Zenith
Nearly half of advertisers planned to increase spending on influencer marketing by April.Source: ANA
Campaigns that made a splash so far this year
The full Reese’s video times in at nearly 1 hour and 30 minutes.
While 2.2 million people viewed the trailer, just 490,000 saw the full film.Source: YouTube
Reese The Movie: A Movie About Reese (An ASMR Experience)Credit: Reese Canada on YouTube
Of the more than 1.5 million social media mentions, 1.1 million were within the campaign’s first 24 hours.Source: Talkwalker
No. 5 in likeability ranking of Q1 ads.Source: Ace Metrix
Sentiment: 32% ?, 36% ?, 32% ?Source: Talkwalker
Twelve percent of “Game of Thrones” fans have a favorable view of Oreo compared to just 3% for the average consumer.Source: YouGov
Oreo x Game of Thrones Title SequenceCredit: OREO Cookie on YouTube
Sentiment: 27% ?, 9% ?, 64% ?Source: Talkwalker
It’s reportedly the largest-ever programmatic OOH campaign, with thousands of digital screens at shopping malls and along highways.