Como em qualquer campanha de marketing, a base de sua atividade nas redes sociais deve ter objetivos e métricas, ou indicadores-chave de desempenho, que você deve impelmentar e analisar constantemente.
Só assim você vai conseguir saber se determinada plataforma está, de fato, funcionando e sendo efetivamente eficaz para o seu site. Não faz muito sentido investir tempo no Pinterest, por exemplo, quando seu cliente ideal não está ativo lá, certo? Mas acredite, há muitas empresas fazendo isso. Você não está, não é?
Bom, para evitar que você esteja e nem saiba, e também para dar mais dicas, na verdade, oito, do que você deve fazer para o otimizar o tráfego que vem as redes sociais para o seu site, clique no link e melhore o desempenho de sua estraegia de marketing social.
8 Step To Drive Organic Traffic To Your Website From Social Media
Step To Drive Drive Organic Traffic To Your Website. You’ve probably heard that social networks are a popular way for companies to get involved with their target audience. You can even post on Facebook or reply to some tweets. What is the big problem?
92% of small business owners who use social networks consider it important for their business. Why
For starters, social networks can help you create brand awareness, promote a community around your business and increase your results.
And with the expected number of global social network users that reach 2.5 billion this year, there has never been a better way to find and connect with your ideal audience.
So how can you use social networks to help your business? You can start by directing traffic to your site. Next, I will share eight simple and effective tips to help you do that.
Social Media for Business
If you just enter the world of social business networks, you can assume that the only options you have are giants like Facebook, Twitter, Instagram, and LinkedIn.
These are fantastic (and essential!) Options for any type of business, but there are also other options worth examining. For example:
- Pinterest: to share visual content such as images and infographics of your blog
- Reddit: to demonstrate your experience in the industry and interact with a dedicated community
- Tumblr: to create a multimedia newspaper to support your main site
- Google+: to share content on Google’s own platform (and increase SEO!)
- Snapchat: to document behind the scenes of your business through video
But with so many platforms, each of which offers different things, how do you decide what to focus on?
Follow your customers.
Who tends to use this platform more? Does this demography fit the people of your buyer? If so, add it to your list and get to work!
The Importance of Target
As with any marketing campaign, the basis of your activity on social networks should be objectives and metrics (or key performance indicators, if we are enjoying it).
This is how success is measured and it is determined if the platform you are working on is really effective. It doesn’t make much sense to invest time on Pinterest, for example, when your ideal client is not active there, right?
The objectives can be anything from increasing your follower X% in six months to increasing social referral traffic by [50%].
Whatever your decision, comply and consult it regularly. Do not allow it to become another document visited at the bottom of your Google Drive.
In the rest of this post, I will focus on one goal: to drive traffic. Look at how you can do it!
How To Drive Traffic From Social Media To Website
#1. Complete Your Profile.
What is the first thing people see when they click on your social media page?
Be it your Twitter bio, the About Facebook section or your company’s LinkedIn page, your profile shows visitor information about your business.
This makes it the perfect place to tell everyone a little about your business and link them to your site.
If people are interested in the type of content they are sharing and discussing, they are likely interested in finding out where they can get more.
This backlink not only gives readers the opportunity to click to see what they have in common but also generates another visitor to the site, as well!
Action step: Make sure there is a link to the home page of your site in all your social media profiles.
#2. Promote The Content of Your Blog.
You try to write content for your blog and you want the world to see your latest masterpiece. But before you know it, two months passed and few people delighted.
What is the point of creating excellent content if people don’t read it? You can fix this by promoting your posts on social networks.
It has been found that brands that create 15 blog posts per month (and share this content through social networks) have an average of 1,200 new potential customers per month, which shows that it is not impossible for ideal customers to see your content.
Of course, you don’t have to create 15 blog posts a month before you can share your content on social networks and start seeing tangible results. You can start promoting at any time with any content.
After all, you are always creating your profile, and recent followers may have missed the content published weeks ago.
You can also redirect your blog posts to get more out of them. The options include:
- Citing different fragments of your article
- Ask relevant questions for your audience for the post
- Varying your choice of images
- Change the title of your article every 2-3 months
Promoting your blog content with a variety of posts will keep your feed up to date and attract your audience to your site.
Action step: For each blog post on your site, create a document with 5 to 10 additional titles. Add them to your social programming tool, along with the URL of your article, to drive traffic back to the content of your previous blog.
#3. Make it Easy to Share Your Content
What better than knowing that people read the content of your blog? Seeing what they shared with their friends and coworkers!
It is likely that you spent part of lunch or night browsing Facebook. You saw a friend share an interesting link or video and click for more information.
This is the same level of exchange that you should promote for your content.
Allow, and encourage, existing site visitors to share content hosted on your blog by incorporating a tool to share on social networks. Some even show the number of actions obtained by each publication, like this example in Social Media Examiner:
More than 41% of people measure the social influence of a blog by the number of actions received. If you make this information available to site visitors, you can build trust and generate higher conversion rates later in the purchase cycle.
You can also include Click to Tweet buttons so that readers can quickly share interesting facts or fragments with their own followers (and also link to their content).
This option does not show the shared count but offers visitors an incentive to share. Not everyone has time to make copies for their social update, so why not provide them to eliminate this stress?
#4. Post When Your Audience is Active.
What is the use of publishing on social networks if your audience is not online to see it? Sure, you could get some punches, but do they care what you have to say? Or will they simply contribute to their rising bounce rate?
The best time to publish on social networks is when your target audience is most active: “peak hours.”
When initially creating your social strategy, follow these general guidelines on when it is best to publish on social networks:
When you are more established, start testing the waters to see what time you generate the most commitments and clicks.
Followerwonkis a fantastic tool (free!) That can help with this step. It determines the time of day when your audience is most active, allowing you to adapt your schedule of publications to daily routines.
Simply click on the Analyze tab, enter your Twitter driver and select “Analyze your followers”.
Here are the results for my Twitter profile:
Once you have collected this data, optimize your publication calendar based on the activities of your followers! Schedule posts that are more attractive to your audience during these time periods and try to stay active when your audience is online.
Action step: Use the Followerwonk tool to analyze when your audience is most active. Then create your promotional strategy around you.
#5. Focus on Sharing Visual Content.
It’s easy to scroll non-stop through a social media source and lose content that could be interesting or useful. Prevent potential site visitors from doing the same when sharing outstanding visual content.
Did you know that visual content is 40 times more likely to be shared on social networks than other types of content?
In addition, tweets with images received 150% more retweets than those without. So, if you are using visual graphics on Twitter, you can position your content (and site links!) In front of more ideal customers.
Add items like:
This will make your audience more likely to click on your social update and share it on your own!
Here is a fantastic example of Fieldboom using images in their social posts, which point to blog posts to boost website traffic:
But you can also benefit from sharing links to your site, along with its sophisticated graphics, on visual content exchange platforms such as Visual.ly, Flickrand Pinterest. If each post includes the URL of your website, you can see an increase in social traffic.
Action step: Use Canvato create a graph for each main social channel you want to traffic. You can edit a template already optimized for each platform or create one from scratch.
#6. Interact With Your Audience
It’s easy to ignore the social aspect of social networks, but that’s not a mistake you want to make. Social networks are unique because you can interact directly with your audience. You can answer questions and get comments in real-time and improve the experience that people have with your brand.
Getting involved with your audience is also an effective way to drive traffic to your site, and improve your audience’s opinion about your business.
Only 11% of people receive brand responses, so you can really stand out with some personal comments. Here are some ways how:
Join chats on Twitter.
Search for relevant topics and chats for your niche by searching: [NICHE + “twitter chats”].
This is what I find when I research marketing chats:
You can also go to Twitter and look for a topic to see if there are good conversations. Once you find chats to join, answer relevant questions, help people solve problems and, in general, contribute to the conversation.
People will be interested in what you have to say and will be impressed by your authority and will probably click on your profile to get more information about your business.
Respond to tweets and comments that mention you and your company.
This should be unnecessary, but companies often lose the mark. When someone tweets or gets involved with it, get involved again!
Your interest creates the perfect opportunity to demonstrate the value of your business. By doing so, you can even generate a click on your site or conversion for a sale.
Don’t ignore your notifications and mentions!
Search for hashtags and relevant conversations.
If you are an authority in a sector or niche, pay special attention to hashtags and discussions. Use relevant hashtags when sharing your own content and start conversations with people who include them in your social posts.
Hashtagifyis an amazing tool for finding hashtags that you may not have seen.
Each of these hashtags can create opportunities to link to a resource on your site, but it is important that your conversations and interactions be genuine.
People will appreciate a relevant link much more than one that closely resembles an ad.
Contribute to the relevant forums.
The forums are online communities that ask questions, offer knowledge and share links to content relevant to your niche.
The people involved in these forums are devoting their time to this. They want to learn more and talk about it with other like-minded people.
Why not position your content in front of these people to drive traffic to your site?
Action step: Create a list of Twitter chats you would like to join and add them to your calendar. While there, schedule 15 to 30 minutes to interact with your social media followers every day.
#7. Optimize Your Call To Action.
Have you ever written the perfect tweet, just to verify and see how little commitment you really received?
It is disappointing, I know.
You can increase the number of clicks that your shared resources receive on social networks by calling for action in your post.
The action phrases tell the user exactly what you want them to do. We use them in blog content and landing pages all the time, but they are also excellent for convincing your audience to click on your site on social media!
Add phrases like:
- “Click here”
- “See more information”
- or “Visit our site”
Readers will be convinced to click on the content they are sharing, increasing the reference traffic of each platform.
Are you not convinced? What happens if I say that CTAs on your Facebook page can increase click rates by 285%? (I bet you would click on this link!)
However, be sure to add CTA only to content that benefits your audience. After all, we don’t want you to share clickbait.
Action step: Write a list of calls that you can try on your social profiles. Use each at least 5 times and record metrics (such as interaction, clicks on links and profile visits) for each variation. This will show what works best for your audience.
#8. Test Paid Social Advertising.
Social advertising is an effective way to reach new people who have not heard of your brand or website.
But what happens if you have trouble attracting traffic to your site through social networks?
If you have the marketing budget, social advertising is worth trying. This is because you don’t have to break the bank with a Facebook campaign, where the average cost per click (CPC)ranges between $ 0.45 and $ 0.70 per click.
When testing ads on Facebook, create a saved audience of people who are likely interested in what you have to offer. Optimize your campaign for clicks on links and direct your social advertising to the ideal stage of your customer’s shopping trip.
It makes much more sense to link to your blog posts for potential cold customers instead of a product you’ve never heard of.
Using call-to-action phrases in your copy and making sure your links are relevant to what your audience is looking for, Facebook ads could soon be the largest source of referral traffic for your company.
Action step: Start creating Facebook audiences, according to your interests. For each one, write a blog post that is most relevant to your interests and assign a budget, depending on the size of the audience.
The Bottom Line
Now that you are armed with these social media tips, implement them in your social media strategy and watch the flow of traffic to your site.
With a new social media profile, your content will surely be read and shared by a new subset of your audience.