Customer experience management (CXM) is the next stage of the customer-centric business transformation. It is a grand orchestration of customer experiences (CX)
Inscreva-se WEBINAR Como inovar utilizando UX? Muitas empresas se dizem customercentric, mas são poucas as que conseguem entregar uma experiência centrada no
Data sharing is highly situational; marketers can’t assume personalization is always desirable. It’s widely accepted by marketers that consumers want increasingly personalized digital experiences.