FAST STAT: Reduzir o churn: um dos grandes benefícios das novas tecnologias

Por Innovation Insider | 23 março 2018

Analyze and significantly reduce customer churn using machine learning to streamline risk prediction and intervention models.

Instead of relying on expensive and time-consuming approaches to minimize customer churn, telecommunications companies and those in high-churn industries are turning to machine learning. The following graphic illustrates how defining risk models help determine how actions aimed at averting churn affect churn impact probability and risk. An intervention model allows marketers to consider how the level of intervention could affect the probability of churn and the amount of customer lifetime value (CLV). Source: Analyzing Customer Churn by using Azure Machine Learning.

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