58% of enterprises are tackling the most challenging marketing problems with AI and machine learning first, prioritizing personalized customer care, new product development.
These “need to do” marketing areas have the highest complexity and highest benefit. Marketers haven’t been putting as much emphasis on the “must do” areas of high benefit and low complexity according to Capgemini’s analysis. These application areas include Chatbots and virtual assistants, reducing revenue churn, facial recognition and product and services recommendations. Source: Turning AI into concrete value: the successful implementers’ toolkit, Capgemini Consulting. 2017. (PDF, 28 pp., no opt-in).