How to Turn Millennials into Repeat Shoppers? Give Them Free Stuff.
Stickers, samples or even a coupon can spur future purchases
According to a May 2018 survey from Dotcom Distribution, an ecommerce fulfillment company, something as small as a free sticker can leave an impression—and not only make consumers more likely to make future purchases, but to also recommend that brand to others.
Younger millennial digital buyers in the US, the study found, were more likely to buy again from a retailer if their online order included an extra something that they weren’t anticipating. Three-quarters of the 18- to 21-year-olds surveyed said they would buy something again from that very retailer, while in contrast, 60% of 22- to 37-year-olds polled agreed. And overall, older millennials in the US were more likely to say that they have no preference (27.4%) for freebies or simply wouldn’t make any future purchases (12.6%) just because they got a free magnet or a few samples.