Dá uma atualizada nas tendências de 2019 para este segundo semestre

Baixe o PDF: eMarketerRoundup_DigitalMarketingTrends2019

Ecommerce cresce mesmo frente a incertezas econômicas globais

The global retail market will reach $25.038 trillion in 2019, an increase of 4.5% and a slight acceleration in growth vs. the prior year,...

Porque confiança é chave para o sucesso da Inteligência Artificial

If you search the internet for ‘content and AI’, you’ll mostly find people talking and writing about how algorithms are trespassing on the territory...

O que as marcas estão comendo bola quando se fala de...

early every day brings news of another use of augmented reality (AR) by brands across every major vertical, including retail, beauty, fashion, entertainment, food...

Artigo: ”Agências melhoram experiência do usuário ou vão morrer!”

Accenture’s recent acquisition of Droga5 had the agency world on their toes. Is this what will become of our industry? The answer is yes....

As principais estatísticas de marketing do primeiro semestre

The world's most valuable brand is worth $315.5 billion.Source: Kantar 43 months Average CMO tenure dropped by 1 month this year.Source: Spencer Stuart ↑ 4.7% Global online ad spend is...

Estudo McKinsey: O futuro da personalização e como estar preparado para...

The exciting promise of personalization may not be here yet (at least not at scale), but it’s not far off. Advances in technology, data,...

10 exemplos legais de Realidade Aumentada para marketing

The global AR market is forecast to reach a value of $70.01 billion by 2023. Investment in AR has steadily increased in the past few years, and...

Veja cases de personalização no varejo

As consumer data becomes more readily available, a host of new opportunities (and missteps) has opened up for retailers that want to tap into...

ABRADI lança Guia de Compras de Comunicação Digital

AABRADi – Associação Brasileira de Agentes Digitais – acaba de lançar um conteúdo inédito para o mercado, o Guia de Compras de Comunicação Digital,...

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